Web Craft Collective

Join the group program that will transform your business.

Learn how to use a website as your foundation to create the most successful and authentic version of your business. Web Craft Collective empowers you with the skills to create, edit, and maintain your own professional website.

The best part is, you’ll share the journey with a built-in network of inspired & creative entrepreneurs who will encourage and support you along the way.

Registration Open for July and September

What you’ll get

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5 Weekly Workshops with Live Q&A
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Access to a private support group for participants
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Weekly Checklists to keep you organized and on track
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Content development worksheets
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Exclusive discounts on website registration
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The accountability group that will help you through the creation process

The Course Road Map

Week 1 : The Foundation

Dive into the essentials of website creation. Learn how to plan your site's structure, choose the perfect domain name, and get clarity on how you frame who you are and what you do to reach your audience.

Week 2: Content & Identity

Discover how to craft compelling content that speaks to your ideal clients. Focus on developing your unique brand voice, writing engaging copy, and creating an "About" page that resonates. Learn strategies to effectively showcase your products or services in a way that aligns with your mission.

Week 3: Design and Visual Elements

Explore the visual aspects of your website that will captivate your visitors. Understand how to use color, typography, and layout to enhance your brand identity. Learn techniques for optimizing images to create a professional and engaging visual experience that amplifies your message.

Week 4: Functionality and User Engagement

Take your website from static to dynamic by implementing key functional elements. Master the art of creating effective calls-to-action, ensure your site looks great on all devices, and learn SEO basics to help your ideal clients find you online.

Week 5: Integration & Maintenance

Bring it all together by integrating your website with social media to expand your reach. Develop strategies for maintaining and updating your site to keep it fresh and relevant. This final week ensures you have the tools to keep your online presence aligned with your evolving business.

Topics Covered:

Website fundamentals and planning your site structure
Choosing and registering a domain name
Understanding user experience (UX) and user interface (UI) basics
Content strategy and development
Writing compelling copy for web pages
Creating an authentic and resonant "About" page
Showcasing products or services effectively
Crafting your unique brand voice and visual identity
Basic design principles: color, typography, and layout
Creative custom graphics
Creating effective calls-to-action (CTAs)
Responsive design for mobile devices
Search engine optimization (SEO) fundamentals
Integrating social media with your website
Website maintenance and regular updates

Meet Your Host

Sarah Gold

My perspective is multi-disciplinary.

I consider the impact that your business has from different angles, informed by my studies in cognitive science and perception, my training as a healer and coach, my work as a 3D designer and artist, and experience working in business development with dozens of small businesses over 10 years ranging from custom design studios, wellness products, healers, and service providers. I’ve been the artist, the client, and the consultant.

I understand what it feels like to bring a powerful growth story and meaningful intention to your work yet feel blocked to find the words that clearly convey your mission.

Through in depth 1-on-1 work with small businesses, I’ve observed patterns that hinder entrepreneurs in all stages of development and have come up with strategies that will help you break through your blocks around sharing your offerings. With my help, you can establish your professional voice and platform in a way that highlights what makes your work unique and valuable.

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